Ardagh develops new lightweight bottle for AB InBev
Glass containers manufacturer Ardagh Group has developed a new bottle for AB InBev’s Beck’s and Beck’s Blue. The new ultra-lightweight 275ml bottle was produced by reducing the original from 185g to 165g.
According to Ardagh, the 11% weight reduction on 130 million bottles is expected to save 2,642t of glass, which is equal to the weight of over 200 modern double decker buses.
Beck's Western Europe marketing director Fabienne Rollot said the latest change is one of the ways in which the company is enhancing its environmental performance and making its green bottles even greener.
"Beck's is a pioneering brand at the forefront of independent thinking, always looking for ways to innovate," Rollot said.
The 20g per bottle weight reduction has been achieved without sacrificing the strength of the original container as Ardagh used advanced analytical design tools.
The company's designers also provided additional value through the incorporation of a label panel, while retaining the outline bottle shape and neck profile of the previous design.
Specialized Packaging Food Products Beverage Products Household & Electronics Products Pharma Products OTC Products Chemicals
Services Packaging Services Contract Packaging Design
Packaging Technology Automation & Technology Machinery & Equipment Labelling Equipment
Green Packaging Recyclable Sustainable Packaging
Why was the report written? Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market. What is the current market landscape and what is changing? As consumers’ product demand evolves the dynamics between different packaging types also evolves – favouring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future. What are the key drivers behind recent market changes? The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market. What makes this report unique and essential to read? The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for 2007–2017. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type. Buy online from $9900