Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Specialized Packaging
Beverage Products
Return to: PKBR Home | Specialized Packaging | Beverage Products

Brandimage packaging design For 7-Eleven private label brands win three Vertex awards

Published 08 June 2018

Brandimage has been honored with silver and bronze awards recognizing packaging design excellence for 7-Eleven in the The Vertex Awards 2018 International Private Brand Design Competition.

The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by highly respected and experienced branding and package design professionals, handpicked from the private brand industry around the world, and awarded based on Creativity, Marketability, and Innovation.

Brandimage chief creative officer Don Childs said: "During our four year partnership, Brandimage's design of 7-Eleven private brands products have won 25 national and international awards recognizing both product and packaging excellence.

"We are extremely proud of our strong relationship with 7-Eleven and to have contributed to the growth of the private brand program and 7-Eleven itself."

In the Beauty category, Brandimage was awarded Vertex Silver for its package design:

Simply Me Beauty
Brand Owner: 7-Eleven

In the Beverages: Non-Alcoholic category, Brandimage was awarded Vertex Silver and Vertex Bronze for its package design:

7-Select GO!Smart Cold Pressed Juice
Brand Owner: 7-Eleven

7-Select GO!Yum Cold Brew Coffee
Brand Owner: 7-Eleven

Childs concluded: "7-Eleven strongly believes that the quality of the packaging outside should reflect the quality of the product on the inside. Brandimage understands this — that meaningful packaging design influences consumers to keep coming back to purchase and repurchase their favorite brand products."

Source: Company Press Release