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Destihl Brewery to roll out new brand packaging for 12oz cans

PKBR Staff Writer Published 10 August 2017

Destihl Brewery will unveil new brand packaging for its 12oz cans with the release of seasonal sour Synchopathic Apricot.

The companywill release all the new packaging solutions for its all brands throughout their distribution centers across 20 states and in Washington, D.C, by the end of December 2017.

Customers can avail the new cans at Destihl  Restaurant & Brew Works locations in Illinois based towns Normal and Champaign in the US.

The new brands will also be available at Destihl  Brewery’s new $14m production facility and Beer Hall, which was inaugurated in May 2016.

Destihl founder, CEO and brewmaster Matt Potts said: “We saw an opportunity to create a cleaner packaging design while still maintaining and building upon the brand identity that our brands have garnered over the years.

“Months of design development paired with years of sales information on our individual brands helped us to develop these new can designs, which we believe will increase our beer’s shelf visibility and recognizability by linking our various brand families together with our strategic design characteristics and coloring scheme.”

Destihl director of sales Neil Reinhardt stated that the design is approachable, vivid and energy packed.

The company’s original production brewery was set up in Bloomington in 2013 and was later shifted to Normal, Illinois in March 2017.

The brewery distributes its products in Arizona, Arkansas, Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Michigan, Minnesota, Missouri, Nebraska, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas and Wisconsin.