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Europac launches new packaging for wine e-commerce

Published 24 November 2017

Europac has introduced new packaging for wine e-commerce, focused to avoid breakages during logistics process.

With Black Friday coming up on 24 November, its cousin Cyber Monday on 27 November and Christmas only a month away, the end of the year is high season for e-business. In Spain, e-business has been growing in double digits for the last five years, with estimated year-on-year growth of 30% in 2017 and estimated turnover of 6.8 billion euros at the end of the year. Logistics and courier companies expect to carry over two million packages in the week following Black Friday alone.   ?

?Developed in tandem with Grupo Freixenet, the interior structure of the packaging creates an air pocket that absorbs impacts up to a height of 140cm

Since the winery began using the new packaging solution, it has received no breakage complaints

Made from kraftliner paper and flexographic printing, the same packaging combines resistance, design and functionality for the transportation of bottles of various diameters and heights

Source: Company Press Release