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French beverage retailer Neodif partners with Crown for Noble Rey beer can

PKBR Staff Writer Published 25 January 2018

French beverage retailer Neodif has collaborated with Brasserie Duyck and Crown Bevcan Europe & Middle East to develop new can for Noble Rey beer.

Neodif, which is specialized in foreign beer distribution, has entered into an exclusive agreement with American brewer Noble Rey to produce, fill and market the brand’s beers in France and other potential locations in Europe.

The partnership has worked together to develop advanced designs of cans for enhanced shelf appeal.

They have developed a new finished product, Sex in a Can, which boasts a fiery redheaded and mermaid-inspired figure blowing a kiss from a contrasting aquamarine coloured background

Neodif managing director Gildas Hays said: “The team at Crown’s Leicester studio were highly professional throughout the design process and really opened our eyes about what can be achieved using metal packaging.

“It was an enlightening experience that will enable us explore new looks and finishes going forward as we bring craft beer to the people of France.”

Through its subsidiaries, Crown Holdings supplies packaging solutions to consumer marketing companies across the globe.

Earlier this month, Crown Brazil designed new aluminum beverage can for flavored water of Brazilian firm Eklo Water.

Crown has provided sleek style 310ml (10.5 ounce) beverage cans for two flavors, including red berry and citrus.

In December 2017, Crown agreed to acquire Signode Industrial Group Holdings (Bermuda) from Carlyle Group for $3.91bn.

Signode provides transit packaging systems and solutions, including strap, stretch and protective packaging consumable products.


Image: Neodif has collaborated with Brasserie Duyck and Crown to develop new can for Noble Rey beer. Photo: courtesy of Crown.