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New packaging designs unveiled for Stoli Gold vodka

PKBR Staff Writer Published 15 November 2017

Stoli Group has designed new packaging for super-premium Stoli Gold vodka range, in a bid to enhance consumer experience.

The new bottle and label has been designed for Stoli Gold which will provide it enhanced appeal at shelf in the off-trade, high-end clubs and lounges in the on-trade.

Stoli is offering the new vodka in 750mL and 1 litre sizes in the US and global markets. It is also available in select duty-free retailers.

The new packaging features a textured metallic label with content on the front and back, and can be viewed through the clear spirit.

The taller bottle has a bespoke shape with embossing on the bottom and the neck. Gold neck label, cork cap and tamper evidence are other features of the new packaging.

In addition, the thick metal seal on the back of the bottle prompts the Stoli Vodka's birth year of 1938.

The Alpha grade spirit is blended with water filtered through shungitem, which is one of the rarest minerals that is available only in a remote part of northwest Russia.

Stoli Group global president and CEO Hugues Pietrini said: "The updated Stoli Gold is a marriage of state-of-the-art, modern methods and our commitment to producing classic, unrivalled spirits. No other vodka uses such precious elements to create a significant effect on the character of the final liquid.

"This expression has long been popular among a core group of ultra-premium consumers, but we expect, with this disruptive redesign and single-source recipe, to expand that audience to those in their late 20s and 30s who value intrigue and energetic social scenes."

Part of SPI Group, Stoli is engaged in the management, distribution and marketing of SPI's global spirit portfolio.

Image: Stoli Gold vodka with redesigned bottle and label. Photo: courtesy of PRNewsFoto / Stoli Group.