Quest introduces 12 new brands as part of The Unstandard collection
Quest, the leading bi-coastal premium bottle packaging company, announced at the 74th Annual Wine & Spirits Wholesalers of America (WSWA) conference twelve new wine and spirit brands that illustrate powerful brand statements using off-the-shelf standard glass bottle shapes.
The collection encompasses wine, sparkling wine, sake, gin, vodka, tequila, mescal, whiskey, rum, and schnapps.
Quest CEO, Ingrid Cornehl, said, "Our intention for developing these twelve new brands is to inspire customers to make bold, distinctive statements using the latest technologies and materials that only a company like Quest can bring together. Essentially, this is a new way to think how a premium package can be sourced. We took standard glass bottles and created contrasting brand stories using the broadest portfolio of decorating techniques and components developed at Quest and from around the world.
This proves that standard molds can be anything but standard. Thus, "The Unstandard" became the name of our collection."
"The Unstandard" collection includes these twelve innovative brands:
Pocket watch whiskey honey & clove whiskey; Chichen itzatequila joven; Composition no. 7gin; Col. tinker's re-imagined rum; Olinde prosecco; Guimard's gate chardonnay; Picabia white whiskey; Gilde pear schnapps; Del barro mezcal; La taquine vodka; Roycroft estates pinot noir; Katakana sake ginjo.
Dennis Sones, Quest VP Sales & Marketing commented, "Historically, brand owners look for custom glass shapes to help differentiate their brands in the marketplace; that's great if you have the time and funds to invest in custom molds. With the new advancements in bottle decorating here at Quest, you can take a standard bottle and transform it into a unique and heroic brand."
"We were inspired to develop these twelve new brands to showcase the very latest technologies and techniques, and demonstrate how combining them with inventive designs, can create a totally new identity for brands," said Quest Chief Technology Officer, Ryan Reed.
Source: Company Press Release